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Live events equipment focus
Posted Mon, 09 May 2011

Professional sound, lighting, staging and rigging equipment will be a core focus at the Mediatech Africa Advanced Technology Trade Show, which takes place from 20 to 22 July at the Coca-Cola Dome in Northgate, Johannesburg.

South Africa is regularly called upon to deliver world class back up and support for the ever increasing number of international musical acts, as well as for local concerts, expos and other live events.

“With time pressures being what they are today, there are very few opportunities during the year where the pro-audio community can take a day or two off to catch up with all the new technologies available to South Africans, network with their peers and catch up with old friends for a cup of coffee!” says Paul Martin of Tuerk Technologies.

Hi-Tech Audio, which specialises in all types of studios for recording or broadcast, believes that a presence at Mediatech is invaluable. “We benefited from the exposure received at the last Mediatech and hope to do so again this year,” says Kevin Manas, who will be promoting Solid State Logic Audio mixing consoles and workstation products and the new SSL AWS948 mixing console which has revolutionary new features.

“The live events market has already seen fundamental shifts in recent years and the future is likely to hold additional challenges,” notes Simon Robinson, Mediatech Africa Exhibition Director. “That is why it is critical for serious industry players to remain abreast of technological change. Mediatech Africa enables them to do so, providing a centralised point to view and experience the latest products and technologies.”

Malcom Finlay believes that PENMAC Audio Visual is ideally equipped to stage the most ambitious presentation. “Mediatech offers the opportunity to create new ideas and inspiring creativity as well as building and strengthening relationships. It’s the ideal three-day expo where innovative thinking is developed and relationships are strengthened,” he says.

Electrosonic’s Helmut Merl says that new technology is the big attraction at Mediatech. “We will be exhibiting LED Lighting Products which offer more affordable and versatile products with new design functions and capabilities and we believe that there is a big trend towards environmentally friendly products, so going green and electricity saving devices for big business will be on display.”

Tuerk Music’s Paul Martin continues: “We will be showcasing the latest versions of Steinberg Cubase 6, Steinberg WaveLab 7 and the Euphonix Control Surfaces - workflow solutions for digital audio and video professionals together with a lot more key equipment”.

The biennial Mediatech exhibition will showcase cutting-edge technologies and services from industry leaders in broadcast, film and production; professional AV, sound, lighting, staging and rigging; DJ and professional music equipment; system integration; animation, new media and web; satellite and signal; computer music and production tools; and musical instruments.

Live demonstrations, workshops, and a new business matchmaking programme are included in the diverse Mediatech programme. Visitors will be able to pre-register and be matched to relevant exhibitors. Meetings will then be facilitated between interested parties, allowing exhibitors to engage with visitors on a more personal level. Register for free entrance by 10 July at www.mediatech.co.za or R 50 at the entrance.

Companies wanting to take advantage of the exhibition's reach should contact Claire Fuhri on 011 025 3180 or sales@mediatech.co.za. For further information contact Simon Robinson: Tel (011) 025 3180, email simon@mediatech.co.za or visit www.mediatech.co.za. Mediatech Africa is proudly organised by Thebe Exhibitions and Projects Group.