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Sony’s big progress

Wed, 02 Nov 2011 12:25
At IBC Sony Professional unveiled the progress it has made to provide creative professionals with new tools for content creation and workflow that go far beyond HD. It is using technologies such as 4K, 35mm, 3D and OLED to enable the creative industry to elicit new emotional responses from audiences.

With an 8K image sensor and 20 megapixels, Sony’s next-generation CineAlta motion picture camera, the F65, offers higher image fidelity than any other camera on the market.

As part of its commitment to develop a complete 4K workflow from acquisition to editing and production, Sony revealed a series of new solutions including theSR-PC4 data transfer unit. Sony is adopting an open strategy of providing Software Development Kits to third party manufacturers to integrate F65 RAW workflows into their line-up of production and post-production tools.

A Sony highlight at ICB was the HDC-2500, the first professional live production camera in the world equipped with a carbon fibre chassis for added strength. In addition, the HDC-2500 is equipped with a 3G 1080/50p fibre transmission system as standard.

A ground breaking software application that enables media professionals to dramatically reduce the amount of time and money that is spent in production, the XMPilot manages and tracks metadata before, during and after a shoot..

Sony is strengthening its industry leading Trimaster EL OLED monitor line-up with the new BVM-F range. This series consists of the 17” BVM-F170 and the 25” BVM-F250 offers incredible performance in full HD, thanks to Sony’s powerful 12-bit Professional Display Engine.

Data Augmented Video is Sony Professional’s latest innovation in sports production technology. Video content is enhanced by graphical information sourced from sports data tools, enabling production and coaches to use this information to highlight specific events or characteristics of a game. Sony’s new platform enables this to be achieved live with the inclusion of data enhanced video clips within an event replay sequence.

SCREENAFRICA Print Magazine – November 2011 (view here)


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