Viacom International Media Networks announces key appointments
Fri, 14 Jul 2017 10:02
Viacom International Media Networks (VIMN), a division of Viacom (NASDAQ: VIAB,
VIA), recently announced key appointments for two of Viacoms flagship brands: The
Paramount Channel and BET International.
Alex Okosi, executive vice president and managing director of VIMN Africa, will
expand his role to include oversight of BET in all markets outside of the US.
Jill Offman has been promoted to executive vice president, and will add oversight of
The Paramount Channel to her current role as head of Comedy Central International
and managing director of MTV UK and Comedy Central UK. Both will report to David
Lynn, President and CEO of VIMN.
Additionally, Jill Offman will continue to report to James Currell, President and MD,
VIMN UKNEE; and Alex Okosi will continue to report to Raffaele Annecchino, President
and MD of VIMN SWEMEA with respect to their existing cluster specific roles.
President and CEO of VIMN, David Lynn said; Alex expertly spearheaded the growth
and expansion of Viacom in Africa and has overseen the creation of an incredible
variety of content and experiences that spotlight the best of African-American and
African culture and creativity. I look forward to seeing him bring that same passion
and strategic approach to the BET brand in markets around the world.
Jill is a creative, strategic leader whose vision continues to drive share and
distribution growth for Comedy Central internationally. In this new role, she will lead
the international development of one of the most iconic entertainment brands in the
world, added Lynn.
In his expanded role, Okosi will manage the development and overall strategy for BET
International. The driving force behind VIMN Africa, he will continue to oversee
entertainment brands MTV Base, MTV, Comedy Central, Nickelodeon, Nick Jr.,
NickToons, VH1 Classic and BET on the African continent. Under Okosis leadership,
VIMN Africa has become one of Viacoms fastest growing international operations
driven by the expansion of its portfolio of brands on multiple platforms including pay-
TV, FTA, internet, SVOD and mobile. Now in its thirteenth year, VIMN Africa delivers
more channels to Africa than any other international network with a collective
footprint that reaches 48 territories and more than 100 million viewers.
Appointed Executive Vice President and Managing Director of VIMN Africa in early
2017, Okosi joined Viacom in 1998 as part of the Trade Marketing team in New York,
prior to joining MTV Networks Affiliate Sales and Marketing division in Los Angeles in
2000. By mid-2003, Okosi transferred to MTV Networks Internationals Strategy and
Business Development team in London where he created the business plan that led to
Viacoms expansion into Africa.
In her new role, Offman will direct the international brand strategy and development
of The Paramount Channel, which debuted outside of the US in 2012 and has since
grown to 12 channels available in 115 countries. She will continue to lead Comedy
Central outside the US, where she oversees the creative vision and business strategy.
Under her leadership, Comedy Central International has grown its share of viewing 7
percent year-over-year, and expanded its international footprint to nearly 200 million
households in 145 countries. Offman is also Managing Director for Comedy Central
UK and MTV UK. In this position, she leads the programming teams for both brands
in this market, with responsibility for all the original commissions and acquisitions, as
well as research, marketing, communications and creative.
Offman joined Comedy Central UK in 2008 and oversaw a highly successful rebrand
from Paramount Comedy to Comedy Central the following year. Offman began her
career as a journalist and award-winning filmmaker for the CBC in Canada. She was
later hired as head of programming for Discovery Canadas factual channels portfolio
and was subsequently recruited to head up Discovery in the UK, being promoted to
run programming for all 11 channels in the Discovery portfolio.