STORAGE & ASSET MANAGEMENT NEWS

Avid showcases powerful workflow solutions and platform innovations
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Thu, 23 Mar 2017 12:53

Avid is showcasing its most comprehensive tools and workflow solutions to create, distribute and optimise media at CABSAT 2017, the leading industry conference and exhibition in the MEASA region that is focused on broadcast, production, content delivery and digital media. The Avid exhibit at the event features innovative broadcast graphics, newsroom and asset management solutions to optimise workflows, audio consoles and more – all powered by the MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media.

Visitors can experience the power of Avid’s intuitive broadcast solution, TD Control – a complete studio display and management tool that combines video processing and real-time graphics in one workflow. TD control allows users to simultaneously manage different orientations, resolutions up to 16K, sizes and aspect ratios from a single touch user interface.

Other workflow tools on the booth from the industry-leading Avid Studio Suite include Maestro, a universal controller to create, manage, distribute, and play out stunning, high-resolution 3D graphics and videos, Avid PlayMaker™, for slow-motion replay and quick media highlights creation and Avid’s 4Designer 2D/3D graphics authoring tool to create stunning visual content for news, elections, sports events and more. Also on the booth, Avid Spark enables on-air commentators to quickly draw and add graphics to video content in real time, adding captivating visual enhancements and giving audiences better insight into key plays, game flow, and analysis.

At CABSAT, Avid is highlighting powerful solutions from the Avid Storage Suite, including Avid NEXIS, the world’s first software-defined storage platform that enables true storage virtualisation for any media application. The intelligent storage line for real-time media production has seen unprecedented global adoption from Avid’s preeminent client and user community. These include leading national and regional broadcasters in the Middle East, Al Jazeera and Discovery Networks MENA.
On the booth, visitors can see first-hand how Avid NEXIS delivers exceptional flexibility and control to Avid MediaCentral Platform applications, including Media Composer® editing software. Avid will demonstrate how flexible deployment models, licensing options and commercial structures benefit customers on any size budget.

At CABSAT, Avid is also demonstrating audio systems for post-production from the Avid Artist Suite, including the portable and affordable Pro Tools | S3 control surface, which delivers superior ergonomics and intelligent control over every aspect of Pro Tools and other DAWs, with 16 touch-sensitive, motorised faders to bring more to any mix.

Visitors can experience the compact power of Avid’s award-winning console paired with the Pro Tools | Dock – intelligent studio control in a portable, ergonomic, and affordable surface. On an iPad, users gain new timesaving touch workflows and custom control, with access to quick touchscreen access and tactile precision control to navigate and control both music and post projects faster.





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