ANIMATION & GRAPHICS TECHNOLOGY NEWS

Animation series licensed by Woolworths

Tue, 14 Jul 2009 12:59

The award-winning animation series Jungle Beat, produced by Cape Town based Sunrise Productions, is poised to become a household name in South Africa. It will be the first South African animation brand to be exclusively licensed by Woolworths. A major clothing deal with the quality clothing retailer has been signed and Jungle Beat merchandise will be available at selected Woolworths stores in December 2009.

Sunrise also has a distribution deal covering theatrical releases, TV broadcast and DVD distribution with Nu Metro. Select shorts will be shown in theatres in front of family releases in Nu Metro’s cinemas. The series will be shown on M-Net starting July, and will be released on DVD in September.

Sunrise has also secured a publishing deal with Pearson’s Publishing for an initial roll out of three Jungle Beat activity books and one storybook. Pearson’s is an international media and education company, and they are also the driving force behind the well-known educational publisher, Penguin Books.

A vital part of the Jungle Beat strategy is to build an e-community across the Internet, computer and mobile platforms. To this end, MWEB is committed as partner to bring this to fruition in a dynamic and creative way. MWEB currently attracts 700 000 unique visitors monthly with 28 million page impressions.

In another exciting arena, Jungle Beat will be the theme for The Village Mall opening in 2011 in Cape Town. The characters are already incorporated into marketing material for the mall, including on a billboard. Sunrise will be allocated a 650sqm space to place a Jungle Beat Cafe, which will open onto a 5000sqm family entertainment area with waterslide and theme park.

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