ANIMATION & GRAPHICS TECHNOLOGY NEWS

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MTV3 Finland interacts with Orad

Wed, 25 Jan 2012 11:34

Finnish broadcaster MTV3 has become fully interactive with the Orad Interact solution, which lets television presenters control and direct content on their touch screens, video walls and other input devices, enabling them to better engage their viewers with media-rich visuals.

After successfully utilising Interact for its 2011 General Elections coverage in April 2011, MTV3 expanded use of the forward-thinking system to its news programmes.

“We had the first live show with the additional new system on 14 December, in the election panel. Graphics – along with the show overall – were a great success. Everything was created dynamically from the 40,000-line opinion poll result table while our hostess pushed the button. Many of the heated discussions among candidates actually started as their reaction to the graphics. One of the best political debates I’ve ever seen in Finland. This would not have happened without the Orad system,” says Seppo Vδlimδki, system engineer, MTV3.

With Orad Interact, MTV3 journalists are able to display graphics, clips and live videos, leveraging Interact’s telestrator capabilities to emphasise key points for their daily news shows.

In addition to Interact, MTV3 benefits daily from Orad's Maestro enterprise graphic solution for its news and sports productions, and 3DPlay for channel branding.


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