ANIMATION & GRAPHICS TECHNOLOGY NEWS

Polishing POPSTARS’ new image

Mon, 19 Sep 2011 14:26

Animation, motion graphics and web development company Shine Interactive was involved in re-branding local music reality show POPSTARS, which aired on free-to-air channel e-tv from September to November 2010.

Johannesburg-based Shine Interactive re-created the show’s corporate identity (CI), graphics and opening title boards, as well as the website and registration software.

According to Shine Interactive’s Peter Furstenberg, the project was wider than just animation and encompassed all creative aspects of the multimedia field.

“We also created the backend management software and a database enabling all members of the team to collaborate on contestants in real-time and on a single networked platform. The director, musical director and judges, for instance, could all see notes about interesting people making their way to the front of the audition room, logged in the registration process even before they reached the front of the line for their auditions,” explains Furstenberg.

“Shine also sponsored and created the corporate identity, album artwork and a website for the winning group, Nne-vida,” he adds.

According to Furstenberg the show’s graphic interpretation was conceived by director Brett Lindsay, who briefed him on a basic look and feel that he had in mind.

“We then elaborated on the basic concepts and translated them into a complete corporate identity package for the show. From this core all the various elements emerged, including set designs, logo graphics, opening sequence and the website.”

He explains that a wide variety of software was used, including Maya, After Effects, Illustrator and Photoshop and Internet technologies such as PHP and mySQL.

“The challenges were to find a way to bring the look of the show into a new era and set it apart from earlier seasons. The new corporate identity was a much brighter and lighter, airier version of the grungy look the original shows showcased,” he notes.

The 2010 season of South Africa’s POPSTARS was produced by Tartan Sound & Video in association with Mzanzi Crew and directed by Brett Lindsay.

Executive producer and Africa licence holder of POPSTARS, Keith Lindsay says that Shine Interactive did more than they imagined possible.

“It was a well thought through development that I really want to apply to every series we do in the future,” says Lindsay.

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