Africa News

Comedy Central to launch on DStv in sub-Saharan Africa

Thu, 01 Dec 2011 12:11

Comedy-themed entertainment brand Comedy Central will launch on MultiChoice’s DStv platform in 47 territories in sub-Saharan Africa on 6 December 2011.

The announcement was made by Alex Okosi, senior vice president & managing director of MTV Networks Africa (MTVNA) and Aletta Alberts, general manager of content for MultiChoice.

MTVNA, a division of Viacom Inc, is expanding its portfolio of brands in sub-Saharan Africa through the launch of Comedy Central, which will be a bespoke 24-hour English language comedy channel with an award-winning programming slate that includes global hit franchises such as The Daily Show with Jon Stewart, The Colbert Report and brand new episodes of South Park.

Funny, innovative, surprising and smart, Comedy Central will be overflowing with non-stop, provocative comedy content including stand-up and sketch comedy, satire, offbeat comedy TV series, classic comedy sitcoms and comedy specials.

Commented Okosi: “We are delighted to bring humour, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth. Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from 4 to 40-plus. There is a huge appetite for quality comedy content on the continent and Comedy Central is set to serve a menu of side-splitting entertainment that will help viewers to see the funny side of life.”

“DStv is all about big entertainment and Comedy Central is a good fit for our platform,” said Alberts. “Our DStv Premium subscribers across South Africa and the rest of Africa will undoubtedly enjoy the unique combination of world-class comedy, mixed with local flavour.”

Comedy Central will be available to DStv Premium subscribers on DStv channel 122. The channel will kick off on 6 December 2011 at 7:30pm CAT, commencing with a one-hour special from US stand-up comedian Jeff Dunham, followed by Comedy Central’s global hit The Comedy Central Roast of Charlie Sheen and two brand new episodes of South Park.

For further information about Comedy Central in Africa, please go to www.comedycentralafrica.com.

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