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COMMERCIALS NEWS
Blue Planet lands Elite account
Wed, 15 Jun 2011 11:27
South African dairy company Clover has awarded Blue Planet Design advertising agency the below-the-line account for its popular brand, Elite cheese.
In-store activations, brand awareness and brand repositioning are just a few of the campaign elements due to take place from August this year.
Elite is a renowned brand in the South African market and we are thrilled to be working with such an established name. The next 12 months will be extremely exciting for us and more importantly for Elite, comments Blue Planet Design MD, Bonnie de Klerk.
Sherian King, Brand Manager for Elite adds, Clover is one of the biggest employers in the dairy industry and our history goes back more than a hundred years - one of the contributing factors to the brands success is the quality and loyalty to our staff and suppliers.
Blue Planets strong team, delivery-focused and client relationship ethos were big decision factors; they are critical elements to any organisations success.
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