COMMERCIALS NEWS

Entries for Loeries 2017 Awards now open
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Fri, 03 Feb 2017 12:00

As the leading creative awards for the brand communications industry across our region – the Loeries reward the most innovative work in media – even novel areas like music videos, architecture, shared value and service design.

Expected to attract more than 3 000 entries, the Loeries® has introduced a new entry system to simplify the process and allow entrants more control over their submissions.

Categories have been revised to mirror the constant changes across the media landscape with three new categories this year:

- Design for Digital
Within the Communication Design category, this addition recognizes the important role of design in digital media.

- Data-Driven Campaigns
An extremely timely area of modern communication, this category focuses on the creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.

- The Facebook Challenge
As part of Facebook’s support of young creatives, this student category focuses on the use of mobile media to promote a socially relevant cause.

Brands and agencies are encouraged to enter their best work for the highest accolade across Africa and the Middle East.

Deadline for entries is 15 May 2017. Entries received before 14 April get an early bird discount of 10%. For more information and to enter visit loeries.com




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