TBWA\Hunt\Lascaris Johannesburg won the most Lions of any South African ad agency at last week’s Cannes Lions International Festival of Creativity in France. The agency won four Silver and four Bronze Lions – this was the largest haul for any single member of the worldwide TBWA\ advertising agency group.
Among the awards was a Bronze Lion for TV – South Africa’s only Lion in this hard-fought category. Twenty-nine agency entries were shortlisted.
Joint executive creative director, Adam Livesey commented: “A notable feature was the recognition won by Disruptive concepts that challenged accepted conventions in some intensively competitive market sectors.
“Success like that can only be achieved when you work with strong, brave clients who are capable of redefining the sectors in which they are active. So congratulations should go first and foremost to our clients.”
Among successful clients were Doom insecticide and uni-ball pens from the Tiger Brands stable, Nampak’s Twinsaver Tissues For Men, Flight Centre and the NGO StopRhinoPoaching.com.
Co-executive creative director Matthew Brink spotlighted the scope of awards recognition in Cannes, the international benchmark for advertising creativity.
He pointed out: “Awards were received for work in television, press, design, outdoor and radio. No other agency achieved critical noting in such a broad spread of communication disciplines. It reflects a tremendous team achievement across the entire agency.
“We also achieved impact across a wide range of market sectors such as household products, travel and tourism, insecticides and toiletries. This indicates that good creative executions were backed by good strategic grasp of the sectors concerned.”
Silver Lions were awarded to: the Tiger Brands/Doom Super ‘Wall of Shoes’ in the outdoors category, Flight Centre’s ‘Weird Accents’ series in the press campaign category (winner of two Silver Lions), and StopRhinoPoaching.com’s ‘Rhino Stamp Project’ in the design category.
Bronze Lions were won by: Tiger Brands/uni-ball in the TV category for the ‘write it in your own voice’ ads, Nampak’s radio campaign for ‘3 Ply Tissues for 3 Ply Issues’, Nampak’s outdoor ‘Boohoo’ campaign and the TBWA\ Hunt Lascaris design studio for its design category entry, ‘We Sent Their Briefs Back’.