COMMERCIALS NEWS

TBWA\Hunt\Lascaris launches aQuellé into digital space

Wed, 07 Dec 2011 10:54

TBWA\Hunt\Lascaris Durban has been awarded digital and social media business from their existing client, aQuellé. This comes hot on the heels of their integrated new business win of Epic Canola, a Johannesburg based company.

Commenting on the new business acquisition, Justin McCarthy, managing director of TBWA\Hunt\Lascaris\Durban said: “As a full service agency we are able to offer effective creative and integrated brand communication solutions to business and brand challenges - and now more so than ever we are seeing digital and social media playing an increasingly important role in the mix. We are well positioned to deliver engaging digital solutions for our clients.”

aQuellé has launched into the digital space with Facebook and a new website designed to leverage the large number of events sponsored by the brand which has a strong outdoor presence. The aim is to connect like-minded outdoor and family orientated people to share experiences and engage with the brand and each other before, during and after the events.

Social media will allow aQuellé to amplify their reach and ensure they are part of their consumer’s lives for much longer periods. The activity launched with a simple game, challenging users to see how ‘fit their fingers are’ by emptying a bottle of aQuellé through rapid clicking of their mouse. Once the fingers have had a work-out it is time for the rest of the body. The campaign will be supported by an online media spend.

The social media strategy forms part of a larger integrated campaign – positioning aQuellé as water for all, an affordably priced product of the highest quality. The campaign thought: aQuellé - 100% For People launched in November with TV, radio and print.

“The aQuellé brand already has a powerful social life that we aim to harness further through digital. People love talking about their personal training, exercise and outdoor exploits - the conversation is happening and it’s rich with content opportunities. aQuellé will now become an integral part of this conversation with an opportunity to build and maintain long term customer relationships,” stated Kevin Power, TBWA \ Durban client service director and head of digital.

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