COMMERCIALS NEWS

Boomtown wins Inkosi award

Fri, 18 Nov 2011 15:39

At the Assegai Integrated Marketing Awards held on 17 November Boomtown Strategic Brand Agency won three gold awards and the overall Inkosi award for best entry overall.

The Assegai Integrated Marketing Awards celebrates the best creative and most effective integrated marketing campaigns in South Africa. Since its re-inception in 2007, the Assegais focus on direct marketing and have integrated more diverse channels and mediums that involve some form of direct or response mechanism. This has broadened the awards categories to include social media, public relations and customer retention awards.

Boomtown entered two campaigns - the Nelson Mandela Metropolitan University flash mob (used as part of the undergraduate campaign for the university) and the Agrekko Always On direct marketing campaign, which won the Inkosi award for the best entry overall.

Agrekko is the international leader in power rental solutions generation sector with Boomtown working with the Dubai based office. The locally developed campaign concept is now already being prepared to run globally early in 2012.

The NMMU Flash Mob won a gold award in the media category for social media. The NMMU Flash mob, which was staged in June 2011, has seen much success with over 115,000 views on YouTube, receiving over R1.3 million worth of media return on investment and was even used by Google as a case study at their national conference. The Flash Mob created a stir in the industry with some calling it the best flash mob ever staged in South Africa.

The Agrekko Always On campaign also won two gold awards in the Craft category for creative solutions and the Media category for 3D. Aggreko recently entered the South African market and needed a campaign to introduce them to the manufacturing sector. The Always On campaign was sent to the decision-makers throughout the manufacturing sector. A mechanism, that turns itself on when switched off, formed an integral part of this campaign bringing to life the notion of Always On.

Said Boomtown MD Neil Hart: “The four awards that we won are a testament to our new brand philosophy, Strategy + Creativity = Boom. We are extremely proud of the team for their hard work and dedication and we feel honoured by the recognition of our work by the industry. We look forward to continue growing bigger ideas for our clients.”

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