COMMERCIALS NEWS

Baby ad shot in sequence

Wed, 19 Oct 2011 12:09

Baby in action

Bruce Mac of the Fabulous Boomtown Boys has become well known for directing commercials featuring charming kids and babies, with his latest Cerelac spot being no exception.

Shot through Publicis Ghana and currently flighting in over 20 countries, the commercial showcases a special bond between mother and baby.

The commercial was shot in sequence, using on-set editing to ensure minimum acting time from the little hero, whilst the 50mm lens spontaneously captured all the charming moments.

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