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COMMERCIALS NEWS
'Magical' campaign
Wed, 05 Oct 2011 12:05
During October Ogilvy Johannesburg will help South African pay-TV broadcaster M-Net to celebrate its 25th birthday with a print and outdoor media campaign that salutes the stars that have helped the M-Net brand become synonymous with magic.
The campaign features the likes of Derek Watts, Ashley Hayden, Shaleen Surtie-Richards and Proverb in glamorous Vanity Fair-style poses.
Watts has been with M-Net for 23 years, during which time he says he has met the most interesting, revolting and wonderful people. Hayden credits the channel with whom she has been since its second birthday with launching her long and illustrious TV career.
The two stars were joined by 22 of their colleagues for the shoot, which took place in Johannesburgs classic Old Park Station.
Ogilvy Johannesburg has been working with M-Net and its holding company DStv for over 17 years and has worked on iconic campaigns that include Loerie 2011 winners Firefly, Ladybug and Cat.
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