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COMMERCIALS NEWS
Old Mutual's new TVC
Wed, 05 Oct 2011 10:35
International financial services group Old Mutual launched its new television commercial (TVC) in South Africa on 2 October on SABC 1, 2, 3, e.tv and DStv.
At the heart of the ad lies a very simple message - in the right hands, anything - no matter how small - has the potential to be more... much like the origins of one of nature's most wondrous creations, the pearl, cultivated from a single grain of sand.
The concept behind the ad is that by entrusting your savings with Old Mutual, the company (with its 165 years of knowledge and experience) can help you cultivate an investment of real value.
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