COMMERCIALS NEWS

Advertising feast at Pendoring awards

Mon, 26 Sep 2011 16:01

Afrikaans singer Nadine will
perform at the Pendoring Awards on 21 October

The seventeenth Pendoring awards event at Vodaworld, Midrand on 21 October promises to be an evening of big ideas, big winners and big prizes, says Pendoring GM Franette Klerck.

According to Klerck the general public is welcome to attend the event that will feature music and entertainment by Die Heuwels Fantasties, Nadine, Snotkop and CH2, with TV personalities Elma Postma and Soli Philander as masters of ceremony.

More than 600 guests from all corners of the country will attend the event to witness who will be rewarded for their razor-sharp Afrikaans and Truly South African creative work.

In addition to a five-star meal, every guest will also receive a bag of goodies, sponsored by Media 24 weekly magazines, which will be filled to the brim with gifts from Pendoring sponsors.

However, the evening will belong to South Africa’s top advertising creatives who will be rewarded for the sterling work of the past year. Besides a cash prize of R6,000, a sought-after gold Pendoring trophy (silver for runners-up), and a framed certificate for category winners, the overall winner will receive the Prestige Award comprising an overseas study trip worth R50,000, while the overall student winner will bag a study bursary of R10,000 as well as an internship at Ogilvy. On top of that, the client / company of the Prestige award will receive free advertising space / airtime worth R2,3m.

Following the official awards event, everybody is invited to party with Die Heuwels Fantasties at the MK afterparty.

According to Klerck this year’s campaign theme showing the prestige winners ‘jolling’ overseas will also be evident at the awards event. “From the invitations and menu to the audio-visual presentation and entertainment, all are aligned to this year’s campaign.”

She stresses that Pendoring’s role is not limited to merely rewarding excellent Afrikaans and Truly South African advertising. “It’s an ongoing project aimed at spreading the message of the importance and value of Afrikaans advertising across the entire value chain. Despite the emigration of a great number of Afrikaans-speaking South Africans, the Afrikaans-speaking consumer market still has considerable buying power. Marketers, who realise this and communicate with Afrikaans speakers in their home language, tend to reap rich rewards.”

To buy tickets to the Pendoring gala event, contact Corrie le Roux at corrie@vibrantmedia.co.za or 011 880 5202.

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