Kyle Lewis releases first international music video
Tue, 19 Sep 2017 11:16
Arcade Contents Kyle Lewis has released his first international music video since
signing to Black Dog Films for representation in the UK. Black Dog Films, the music
video arm of RSA Films (Ridley Scott & Associates), also reps the likes of multiple
Grammy and MTV VMA winner Jonas Akerlund.
Boy In The Picture is Kyles music video for house legend Kid Crθme and
Jolyon Petch, the first New Zealander to top Australias ARIA club charts. The
infectious, glimmering pop song features vocals from Sian Evans, the multi-platinum
former Kosheen lead singer.
Filmed over three days in Cape Town with Arcade Content, Kyles music video follows
a destitute young boy as he salvages stuffed animals from a dump before escaping to
a kingdom of teddies. MTV UK featured Boy In The Picture in their Hottest Music
Videos section, while leading global trade Shots wrote, "Every kids' dreams are
answered in this teddy-heavy promo.
This is just the latest in a string of high-profile music videos for Kyle: Destiny,
his sci-fi Cassper Nyovest music video with Goapele, trended at number one on
YouTube in August in South Africa, while Alikiba Seduce Me became the
fastest Tanzanian music video to reach one million views (in just 38 hours) and now
has over five million views on YouTube in just three weeks online.
At last months Loerie Awards, for the second year in a row, Kyle won the highest
accolade awarded in the music video category: this time a Bronze for Nasty C Bad
Hair. He also won Gold, four Silvers, two Bronzes and a Craft at the Loeries for
his brand films with Cassper Nyovest for Sanlam and King James and with Kwesta and
Dabone for Volkswagen and Ogilvy Cape Town.