Jobs Offered

Trade Marketing Specialist - Econet Media - Kwese

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Wed, 13 Sep 2017 16:39

Job Title: Trade Marketing Specialist
Location: Cape Town/Durban

Main Purpose of the Job
In conjunction with the other line functions, determine the long-term strategic objectives of the Kwese Play business. Ensure business growth through directing and managing all service offerings and delivery activities to ensure these are delivered in accordance with the organisational strategy. To plan, direct and manage retail related marketing activities.

The Trade Marketing Specialist is responsible for developing and executing Trade Marketing to achieve defined business with the Brand Team and responsibility and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility

Key Result Areas of this Role

• Develop promotional plans with involvement of sales team, to deliver annual top-line plan.
• Develop and execute the trade marketing activities for retail customers
• Develop trade marketing support materials
• Manage trade marketing spend within agreed budget
• Communicate effectively with the Sales team and customers for the designed channel programmes for execution
• Deliver specific marketing materials
• Monitor implementation of marketing plan elements and offers and deployment of marketing material developed
• Execution of Ad Hoc brand related projects

Responsibilities & Duties:
• Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.
• Identify and develop necessary Point of Sale tools to increase presence, marketing share and improve customer satisfaction.
• Develop Customer promotions in collaboration with Brand and Retail Manager and support Market executions.
• Create and maintain trade calendar of activities with both Retail and Marketing team.
• Monitor and evaluate Trade Marketing programs and activities to measure effectiveness and recommendation of improvements as needed.
• To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and
• brand/category presence.
• Carry out specific Trade Marketing Programmes, respecting company commercial policies, company strategy with retailers and brand equity.
• Work closely with retail and marketing team to ensure that Trade Marketing strategies are aligned with marketing objectives and sales revenue targets.
• Report on sales needs field intelligence to commercial/ marketing teams.
• Analyse brand sell through results by channel and make recommendation to increase results
• Manage budget and ROI for his/her Trade Marketing activities.

• Ability to understand and execute on the purchase and point of purchase drivers
• An articulate and persuasive communicator with the ability to forge effective working relationships quickly with all key stakeholders
• Self motivated, persistent and attention to detail
• Ability to develop and execute project plans
• Ability to manage multiple work streams with conflicting objectives
• Ability to create effective negotiation strategy, taking into account the needs of multiple vested parties
• Strong organisational skills
• Ability to work under pressure and meet tight deadlines
• Ability to interpret and report on information
• Understanding competitor and market dynamics
• Excellent numeracy ,analytical and data interpretation skills

Key Contacts

• CEO, Kwese Play
• EVP Econet Media
• CMO, Econet Media
• Head of Marketing, Kwese Play
• Retail Sales Manager, Kwese Play

• Matric/Grade 12

Post-School Qualifications
• A relevant BA degree or similar will be advantageous (i.e. marketing)

Experience and Skills
• Min 3-5 years of trade marketing management
• Minimum of 3-5 years’ relevant experience and understanding of general challenges and daily business of consumer or electronic goods industry, specifically within a Trade Marketing or Customer Marketing context
• Former experience /background in Sales highly recommended
• Knowledge of marketing and trade marketing activities, tools and techniques is needed


Contact Person's name: Nandi Mhlongo