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Adobe celebrates 20
Wed, 24 Feb 2010
Software product Adobe Photoshop turned 20 on 19 February 2010. Around the world, Photoshop fans celebrated the impact the software has had across photography, art, design, publishing and commerce. In the United States, the National Association of Photoshop Professionals (NAPP) hosted a special Photoshop 20th Anniversary celebration for over one thousand attendees in San Francisco at the Palace of the Fine Arts Theatre. The event featured Adobe’s senior vice president of Creative Solutions, John Loiacono, as well as vice president of Photoshop Product Management, Kevin Connor, Photoshop co-creator Thomas Knoll and famed Adobe creative director and Photoshop evangelist, Russell Brown. To be a part of this celebration and view the live Webcast, visit: www.photoshopuser.com/photoshop20th.
The festivities continue overseas in Japan, Southeast Asia and throughout Europe. In honour of the 20th anniversary, Adobe Germany will host a special 20-hour online marathon, featuring over 15 local Photoshop ‘gurus’ demonstrating their favourite tips and tricks live for Photoshop fans. In India and France, digital imaging contests will be held to showcase the work of Photoshop users. A special Adobe TV broadcast will also air on the anniversary date at http://tv.adobe.com/go/photoshop-20th-anniversary, reuniting the original ‘Photoshop team’ for the first time in 18 years, to discuss their early work on the software and demonstrate Photoshop 1.0 on a rebuilt Macintosh computer.The Photoshop community is also sharing its favourite stories online, with the product and in excess of 400 000 fan-strong Facebook page, the hub for a worldwide look at the product’s impact. A new ‘Celebrate’ tab directs users to a 20th anniversary logo, which many have already personalised with Photoshop and used as a replacement for their profile image. Connect with the Photoshop team at www.facebook.com/Photoshop or http://twitter.com/photoshop, and add the tag #PS20 to tweet about the anniversary.
“For 20 years, Photoshop has played many different roles – it has given creative people the power to deliver amazing images that impact every part of our visual culture and challenged the eye with its ability to transform photographs,” said Shantanu Narayen, president and chief executive officer at Adobe. “It’s no exaggeration to say that, thanks to millions of creative customers, Photoshop has changed the way the world looks at itself.”
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