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Viewers want HD shows
Wed, 01 Jul 2009
In a keynote speech at the HD Masters Conference, Danielle Nagler, Head of BBC HD, told delegates that BBC research revealed that what viewers want in HD even more than sport, films or natural history, was the programmes they really love to watch.
"It is the way that we need to make television going forward because it is the way that our audiences want to view television," she said. "As such, it is truly unstoppable."
She noted that through Freesat and Freeview, as well as the iPlayer, the BBC was working to open up the routes into HD for audiences. "While Sky and Virgin Media will undoubtedly continue to be an important part of our HD landscape, the non-subscription services in which the BBC is a partner – to be joined in time we hope by Project Canvas - offer important alternatives.
"Opening up the technology, to the point where it simply becomes the next television standard across the board, can deliver far, far more for all of us," she said.
Source: Advanted-Television.com
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