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Broadband more popular than leisure travel
Wed, 01 Jul 2009
According to a series of studies sponsored by Alcatel-Lucent, in the current economic downturn, consumers will do without dining out and leisure travel if it means they can continue to get broadband services at home..
Broadband was identified as an essential network service by 84% of consumers. The studies also showed that more consumers globally are planning to subscribe to and/or upgrade their broadband services, even while reducing spending in other areas. Key factors driving this preference include a desire to reduce the cost and travel time associated with commuting, coupled with a preference for greener alternatives.
In developed countries, respondents also noted a growing dependence on the Web as an information source, business tool, social network and entertainment venue.
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