South African public broadcaster SABC is the broadcast sponsor of Africa’s most prestigious brand communications awards, the Loeries, to take place on 26 and 27 July in the KwaZulu-Natal coastal town of Margate.

A number of SABC platforms will be supporting this, the 30th anniversary of the Loerie Awards.

The SABC is also the sole sponsor of the national and international Loeries Travelling Exhibition, a road show that showcases and celebrates the best of South African creativity and aims to raise awareness for The Loerie Awards amongst consumers, marketers and fostering creativity through inspiration.

SABC Commercial Enterprises, in partnership with the Loerie Awards, also sponsors two Gold Loerie Awards and an all expenses paid trip to any of the following award shows: the One show in New York, the Clio Awards, the Cannes Advertising Festival or the D&AD in London. These two awards will go to talented young creatives working in any area of brand communication.