LATEST NEWS
» M-Net drama brief
» Screen Africa Best Covers – Online Readers’ Choice
» Inspirational soccer campaign
» Mobile talent contest
» The downside of DTT
» Animated fare bumps “Bones” from top spot
» To strike or not to strike?
» BBC launches PSB partnership proposals
» Guido Rasura moves on
» Big films good for tourism?
» Screen Africa Best Covers – Online Readers’ Choice
» Inspirational soccer campaign
» Mobile talent contest
» The downside of DTT
» Animated fare bumps “Bones” from top spot
» To strike or not to strike?
» BBC launches PSB partnership proposals
» Guido Rasura moves on
» Big films good for tourism?
-
Ads still being seen with DVRs
Mon, 19 Feb 2007
According to a study by Nielsen Research
in the US, people who own TiVos or other personal digital video recorders (DVRs) still watch up to 40 percent of the ads during and in between programmes.
The fact that some viewers are actually playing back commercials shows that the prime motivation for purchasing a DVR is not to skip ads but to time-shift viewing of programmes.
The Nielsen study reveals that about 20% of home viewers now own some form of DVRs. (Source: Studio Briefing)
