New M-Net local content channel

Wed, 26 May 2010

Commencing 12 July, South African pay-TV broadcaster M-Net will launch a new local content channel with a strong entertainment focus. Mzansi Magic will be available to MultiChoice subscribers on DStv Select, DStv Compact and DStv Premium.

The channel’s diverse content procurement strategy will provide a solid basis for existing and emerging South African producers and filmmakers to engage M-Net in the licensing and production of local content.

According to Yolisa Phahle, channel director for Mzansi Magic, M-Net aims to play its part in stimulating the growth and development of the industry in a sustainable way. “With this channel we want to engage producers and explore possibilities beyond traditional commissioning models. In partnership with South African filmmakers, we will seek to empower emerging talent to produce compelling content with local and universal appeal, but also to ensure that key skills are transferred to the industry.”

Among other things, the channel will introduce to television the uniquely South African low budget film genre nicknamed “bubblegum cinema”. It will broadcast comedy hits such as Moruti wa tsotsi and Madhluphuthu, which have only been available on DVD to limited audiences.

The channel will offer a diverse content mix, including local and international feature films, music specials, documentaries and soapies. Says programme manager Lebone Maema: “Subscribers will be treated to a host of new local programmes which will premiere on Mzansi Magic. These include interactive talk shows hosted by new and established television and radio personalities”.

Phahle adds. “This channel has been shaped through dialogue with some of the our most successful actors, musicians, comedians and it is a privilege to be involved with an initiative that will promote local content both in South Africa and globally."

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