Sony to present 3D World Cup experience

Tue, 25 May 2010

During the 2010 FIFA World CupTM, Sony Corporation will open a variety of pavilions in South Africa and six other countries (including South Africa) where visitors will be able to experience the “3D World Created by Sony”. The presentations will feature vivid 3D images of football as well as entertainment content including music, movies and games from across the Sony Group.

At these “Sony 3D experience” pavilions, visitors will also be able to watch 3D highlights of the 25 matches filmed during the 2010 FIFA World Cup. Sony Pictures Home Entertainment will also produce and distribute a promotional trailer of the official FIFA film in 3D on Blu-ray Disc.

The South African pavilions will vary in size, with the premier location being Nelson Mandela Square in Sandton, Johannesburg. The other pavilions will be located at three 2010 FIFA World CupTM stadiums namely Soccer City, Durban, and Cape Town. The International FIFA Fan Fest™ (IFFF) public viewing events will take place in six cities - Berlin, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney. Pavilions at the IFFF events will open during the 2010 FIFA World CupTM starting from the first match on June 11 through July 11.

Sony’s 3D experience pavilion at the Nelson Mandela Square will open to the public on Wednesday, June 9. Visitors can expect to see for the first time in 3D music videos from Shakira and South African group Freshlyground, the 2010 FIFA World Cup Official Song “Waka Waka (This Time for Africa),” and Misia’s “Maware Maware,” (the only artist chosen from Japan and Asia for the Official 2010 FIFA World Cup Album “Listen Up”).

Also at the Nelson Mandela Square, Sony will offer an array of additional live 3D entertainment, including performances by South African music artists featured on the “Hello Afrika” album from Sony Music Entertainment, such as Lira, Freshlyground, Vusi Mahlasela and many more. Additional surprise performances by leading international and South African artists are planned.

Throughout the 2010 FIFA World CupTM, Sony aims to deliver new 3D excitement to people around the world.

« Back

You are welcome to submit your comments here