Prince Andrew sees 3D future in India

Wed, 10 Mar 2010

Prince Andrew, Duke of York, the UK's Special Representative for International Trade and Investment, was the guest of honour at an event in Mumbai organised jointly by the British Deputy High Commission and Quantel on 9 March. More than 100 VIPs from the Indian film and TV industries also attended.

The guests were introduced to the creative and business potential of Stereoscopic 3D technology, with live demonstrations using the same Quantel Pablo 3D post production technology that delivered Avatar.

Quantel CEO Ray Cross also talked about the business side of 3D, and how it represents a unique opportunity for the film and television industries to offer consumers a great new choice alongside the proliferating media and entertainment choices available today.

"When we think of Stereo3D, many people still think of flimsy cardboard red/green glasses, things flying out screens and bad headaches," said Ray Cross. "But 3D is very far from that now! Thanks to digital technology and the work of pioneering companies such as Quantel, 3D today is a completely immersive, enjoyable experience where the viewer becomes almost one with the scene. And it works equally as well on a home television screen as it does in the movie theatre." Quantel had both a cinema projection screen and consumer Stereo3D television sets at the event to demonstrate the point.

"It's great to see a British company at the forefront of the next wave in movie and broadcast technology," said Prince Andrew. "Quantel has already won a number of Queen's Awards and I'm delighted to see that innovation continues to drive the company."

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