Commercials-Adcetera

COMMERCIALS NEWS

The global ‘movements’ to be aware of in 2018


Wed, 15 Nov 2017
 In his last global trends presentation for 2017, entitled Zeitgeist 2018 – From Woke to Wide Awa

Tebogo Malope directs Nakhane Toure’s Clairvoyant music video


Wed, 15 Nov 2017
 Despite the homophobic threats experienced after his performance in Inxeba (The Wound), Toure serves

New Showmax ad captures how we all share a love of stories


Wed, 15 Nov 2017
 “I always enjoy working on stories that are real and authentic, so I was really drawn to this script

Dan Mace directs new Start Refreshed Hunter’s ad


Thu, 09 Nov 2017
 Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of

Cannes Lions announces revamped 2018 Festival


Wed, 15 Nov 2017
 Cannes Lions recently launched the 2018 Festival of Creativity, with important changes to the dele

CPA survey results deconstructed


Tue, 14 Nov 2017
 With South Africa’s unstable commercial production industry, and our currently strained economy, t

10th Street wins big at its first Assegai show


Tue, 14 Nov 2017
 Strategic content and production agency 10th Street won Gold and Leader awards at the 2017 Assegai

SuperSport and Studio Zoo scoop gold at the Clio Awards


Tue, 07 Nov 2017
 SuperSport was a big winner at the international Clio awards, walking away with a gold award at a

AAN & Animation Magazine partnership to grow African industry reach


Fri, 03 Nov 2017
 AAN and Animation Magazine (AniMag), have struck a deal that will lead to the launch of a dedicate

D&AD opens calls for entries to the 56th Annual Awards


Thu, 02 Nov 2017
 The 56th Annual D&AD Awards are now open for entry, with two brand new categories announced to cel

Budgeting for a great video


Thu, 26 Oct 2017
 According to media agency Zenith statistics, global consumers spend an average of 47 minutes a day

The Loeries 2017 Official Rankings are released


Mon, 09 Oct 2017
 The Loeries has released its seventh annual Official Rankings which provide a comprehensive overvi

SA short film selected as Vimeo Staff Pick


Thu, 05 Oct 2017
 Buitenkant (The Outside), a South African short film by William Nicholson, racked up over

Women in advertising


Fri, 15 Sep 2017
 In a highly transformative and evolving industry, the South African advertising landscape is not as

Women in advertising chair a transformation and upliftment affair


Fri, 15 Sep 2017
 Simone Bosman has gone full circle, from her days of working as a PA for a production house, to part

Aquafresh and Mafikizolo collaborate on new music video


Fri, 15 Sep 2017
 Unconventional pairing can work when done through a “fresh” approach, as seen in this collaboration

Home-grown video wins hearts of South Africans everywhere


Fri, 22 Sep 2017
 A truly South African story of deep and lasting friendship – that cuts across time, space and diff

Motion picture’s digital revolution and how it impacts the commercial production industry


Fri, 15 Sep 2017
 Today, filmmaking has little to do with film due to the rapid advancement of digital technology...

How brands should deal with becoming targets of fake news


Fri, 15 Sep 2017
 One of the major marketing communications trends for 2016/2017 is that consumers expect brands tod

Tulips and Chimneys prove they’re worth their salt with new Cerebos animation


Fri, 15 Sep 2017
 Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 y

Liqui-Fruit launches its new Feel Fully Alive campaign


Mon, 11 Sep 2017
 The campaign will see two local emerging bands competing in order to produce songs that aim to enc

Heartlines crowdfunds What's your story? campaign


Tue, 05 Sep 2017
 Heartlines has launched a campaign on crowdfunding platform, Thundafund.com, to bring to life,

Lebogang Rasethaba on the run with three spots for Nike


Mon, 14 Aug 2017
 Lebogang Rasethaba directed three ads for Futura‘s Nike Running campaign, featuring the all- women

Chair and vice chairs of the ACA Board of Directors for 2017/2018 announced


Tue, 01 Aug 2017
 The Association for Communication and Advertising has announced that Boniswa Pezisa has been elected

Zwelethu Radebe wins four awards in three weeks


Tue, 01 Aug 2017
 July has been good to Egg Films’ Zwelethu Radebe, who’s taken home four awards in the last three w
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