Creating the look and feel of an international commercial, destined exclusively for the South African market, was the kind of challenge the Picture Tree team were prepared for with the new spots for House of Coffees.

The two 30” spots for the coffee brand posed significant difficulties, especially when it came to casting. “Trying to source authentic Italian and Arabic characters for the two commercials was no mean feat,” said Jackie Nel, Producer from Picture Tree, “We were very lucky to find the talent we needed and managed to pull off a genuine international feel.”

“We shot in an alleyway next to The Castle in Cape Town, and took two days to dress the set for the Arabic commercial,” says Jackie, “Kudos to art director Louise Knepscheld for pulling it all together!”

The two spots were commissioned by Fox P2 (Cape Town) for client Entyce Beverages and are currently on air. A teaser campaign prompts viewers to visit the House of Coffees website to get further insight into the brand.