The new Absa Curry Cup television commercial is a team effort between Jupiter Drawing Room and Fresh Eye Film Productions. Director Cindy Lee said she received a brilliant script. “I had great fun working on this project and I think that it is reflected in the end product.”

Shot on location at Ellis Park, it depicts a fan in the stadium trying to eat a hotdog while the child behind keeps kicking his chair. The hot dog eventually lands up on the floor three rows ahead. It is the facial expressions of the actors that carry the commercial. “Great actors are key to a successful ad. I’m very particular about casting. It can make or break the performance,” says Lee.

Jupiter creative team Jonathan Deeb and Danny Vlismas said they set out to entertain. They said feedback from the client has been enthusiastic. Deeb said working with Lee was a professional experience. “She had to deliver within a very tight deadline and make sure the performance was funny. She pulled both off.”