The judging panel for May 2008 comprised of :

Gerry Human
Ogilvy
Angie Batis
Net#Work BBDO
Vanessa Gibson
Grey SA
James Daniels
Euro RSCG
Malek Atassi
TBWA Dubai
David Strappini
JWT
Eoin Welsh
Lowe Bull
Grant Sithole
Draftfcb
Gina King
Ireland-Davenport
Matthew Barns
TJDR

The toughest part about judging the week after Cannes was resisting the urge to directly compare the best in the world with the best of the month.

Nevertheless, whilst the best work holds it’s own, there’s no doubt that May 2008 will not go down in history as a month brim-full of earth shattering ideas.

NEWSPAPER
Simple, clear demonstration of the product benefit (stuff that lasts a long time), with a relevant local flavour.

MAGAZINE
Engaging and well put together campaign for Vanish that cleverly persuades the reader to get involved in order to demonstrate that this stuff sorts stains out really quickly (I still haven’t found the stain though!).

OUTDOOR
Bold, graphic portrayal of the plight of sea creatures that need our help.

TELEVISION
Lot’s of fun from Vodacom, we’ve been loving it!

RADIO
No sound effects, no jingle, just words…mmm erotic.