-
Loeries winning works at AdExpo
Wed, 10 Mar 2010
The winning works from last year’s Annual Loerie Awards, South Africa’s premier brand communication awards, will be displayed at the Mega Media AdEXpo in Sandton from 23 to 25 March.
Sponsored by Adobe, The Loeries Travelling Exhibition is in an engaging gallery format that aims to inspire and educate.
CEO of The Loerie Awards Andrew Human will be giving a talk at AdExpo, providing further insight into the Loeries judging process and how the awards are championing creativity in the brand communication industry. His talk will take place at 13h00 on 25 March. The deadline for entry to the 2010 Loerie Awards is 31 May.
Among the visitors to the AdExpo are the advertisers, clients, media owners, planners and buyers. By adding the Loeries Travelling Exhibition to their circuit of the displays, they can witness firsthand the levels of creative excellence that their industry aspires to.
“We are delighted to be the first expo to host the Travelling Exhibition this year,” says Chris de Klerk, organiser of AdExpo. “In particular, we feel that the talk given by Andrew Human as part of the Expo’s free-to-attend workshop programme will be particularly beneficial to the industry, as we expect many ad agencies and media buyers to visit our three-day expo in Sandton.”
Adobe has come on board as the official partner of the exhibition as a part of the creative software provider’s 20th anniversary celebration of their flagship product, Photoshop.
“As providers of award-winning technology and software that enables creativity, we are very excited with our partnership with The Loerie Awards and their Travelling Exhibition,” says Leonard Rabotapi, marketing manager in Africa at Adobe Systems. “This relationship enables us to help promote and reward creative excellence in the creative industry. As part of the exhibition, Adobe will also present workshops in leading design and educational facilities around the country. We certainly see our partnership growing to offer even more value to the creative community.”
The Travelling Exhibition makes its way around South Africa, stopping at expos and educational institutions, inspiring and educating along the way. Its next stop is Vega in Johannesburg.
The Loeries printed Annual also showcases last year’s winning work and includes a set of DVDs with all electronic winners. This indexed guide to the top talent in the brand communication industry is an invaluable tool for marketers, brand managers, and everyone working in the advertising and brand communication industry.
Visit www.theloerieawards.co.za for more information about the Travelling Exhibition, or to get the Loeries Annual.
You are welcome to submit your comments here