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Looking to 2025
Tue, 15 Dec 2009
A framework for the development of the South African film and television industry until 2025 was launched at the third National Film and Video Foundation (NFVF) Indaba held at Glenburn Lodge in November. This framework, in the form of the second edition of the NFVF Value Charter, emphasises the development of the sector across the entire value chain, as stipulated in the Standard Industrial Classification (SIC).
Some Indaba delegates perusing the Value Charter document* wondered at its complexity, while an established filmmaker muttered that he didnÕt understand it. The Department of Arts & CultureÕs (DAC) Lindi Ndebele-Koka offered the following explanation: ÒThe Value Charter is a complicated document to read but itÕs necessary because it speaks the language of government.Ó
Co-chair of the South African Screen Federation (SASFED) Kgomotso Matsunyane said the Federation agreed in principle with the document. ÒHowever, we would like clarity on the practicalities of how it will be implemented.Ó
NFVF CEO Eddie Mbalo made the point that the industry doesnÕt get the necessary attention it needs from the state and government. ÒWeÕre here at the Indaba to contribute to the second edition of the Value Charter, a dynamic document that is continuously interrogated. What is disturbing in the new government set-up is that arts and culture sits within human development, so that puts us on the backburner in the greater scheme of things. Film should be recognised in the economic cluster as thatÕs where funding comes from.
Read more in the January 2010 issue of Screen Africa
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