Ou La La Paris Recreated

This coming South African winter, Foschini will be adopting the chic Parisian mode. Since a real photo shoot in Paris was out of the question, Foschini’s Louise Mouton turned to Masters & Savant to come up with an innovative campaign.

Product placement grows in US

The number one show in terms of product placement last year was American Idol with 4,349 occurrences; it also held the top spot in

Mars Delight “Car Chase’ shoots in Hungary

The Fabulous Boomtown Boys has just finished an exciting commercial for Future Films in Hungary.

Imagination Lab Launched

Sonja Hodgen, editor of Screen Africa’s monthly Adcetera column, attended launch of The Jupiter Drawing Room (Jhb) and Vega’s new Imagination Lab on 1 April at the Drill Hall in Johannesburg.

Cannes Lions Design Jury Announced

The inaugural Design category will be lead by Rodney Fitch CBE, chairman & CEO of Fitch Worldwide.

Draftfcb tops “most liked’ lists

Agency Draftfcb South Africa has improved its performance on the Best Liked Ads lists published by respected research house...

Design Re:public wins Magic World Account

The Magic World television channel account has been awarded to The Design Re:public, the motion graphics and on-air imaging...

Ad of the Year winners

The winners in five media categories for the Creative Circle Ad of the Year were announced on Tuesday 18 March at The Venue, Melrose Arch, Johannesburg

Brand building ad

Frieze Films’ Tony Baggott has partnered with Ogilvy South Africa to produce a brand building television commercial for KFC.

US animated commercial done in SA

Cape Town-based RGB and Alpha, a relatively new studio recently completed a fully animated television commercial for Aerie, a big clothing retailer in the states. The agency was in Chicago..
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