Mediamark recently announced its new partnership with Turner in South Africa. This partnership will offer Mediamark clients access to advertising solutions on the iconic, high-quality channels: TCM – Powered by Movies, Cartoon Network and Boomerang.
“We are extremely excited to work with Turner and its prestigious brands,” says Werner Lindemann managing director of Mediamark. “This partnership furthers the multi-channel vision of Mediamark, where we can provide advertisers with desirable audiences over multiple platforms. The implication is that we will make it possible to greatly amplify advertising campaigns and brands alike, working closely with the brands to drive better ROI and reach for clients,” he adds.
Turner, a Time Warner company, is a global entertainment, sports and news company that operates more than 180 channels and showcases 46 brands in 34 languages in over 200 countries. The Turner channels are available on DSTV across multiple packages. Turner Africa operates the leading kid’s channels Cartoon Network, Boomerang and the American blockbuster TCM.
The agreement expands the reach of the Mediamark TV sales division into new genres such as blockbusters movies, I am Legend with Will Smith, and also offers highly desirable kid’s programming as well as into new audiences across the SEM spectrum.
Mediamark offers Turner dedicated television and integrated sales and a back-end team with the experience to produce cost-effective, high-impact advertising, content and sponsorship solutions on the Turner channels.
“Concluding this significant partnership with one of the world’s leading content providers and distributors will strengthen Mediamark’s offering to market,” says Lindemann. “Television is an increasingly important part of our strategy and we will now be able to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences and a return on investments.”
Guillaume Coffin, head of Sales and Business Development Africa and France said: “The partnership with Mediamark is a strategic move for Turner advertising in South Africa. Its expertise and its ability to innovate as well as its event-based advertising know-how convinced us to sign this new partnership. We are convinced that with this new offer we will bring even more value to clients.”
Mediamark representation of the Turner brands was first phased in with TCM on 13 December 2017, and now with Cartoon Network and Boomerang from 1 February 2018.