Cannes Lions announces revamped 2018 Festival

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Cannes Lions recently launched the 2018 Festival of Creativity, with important
changes to the delegate experience and awards structure.

The 65th edition of the Festival will run for 5 days, from Monday 18 June to Friday 22
June 2018. A streamlined Festival and a simplified award structure will bring much
greater focus to each Lion, and truly recognise the best work and delivers it to the
biggest audience and ensure that delegates can benefit from the highest quality
content programme and make the most of their time in Cannes.

As a result of the reorganisation:

• The Lions will be organised across nine core tracks to better reflect and
support the fast-moving creative industries
• The new tracks will simultaneously provide the foundation for the Festival’s
content programme – speakers, panel sessions and workshops – to help attendees
navigate the Festival more easily
• The points allocations for the Special Awards (Holding Company of the Year,
Agency of the Year, Network of the Year) have been changed to appropriately reward
the very best work
• 120 Lions sub-categories have been removed
• Charity and NGO work will now be presented to the jury separately from
brand-led work; the first step to separate charity and brand work
• A new entry cap means that each piece of work can only be entered into a
maximum of six Lions
• Lions Innovation and Lions Entertainment return in their established home in
Palais 2, with Lions Innovation extended across the entire week with a full programme
of content to reflect the importance of technology as an enabler of creativity

Changes to the Lions:

• The Cyber Lions, Integrated Lions and the Promo Lions will be retired
• The Brand Experience & Activation, Creative e-commerce and Social &
Influencer Lions will be launched as part of the new architecture
• The craft categories within Print, Outdoor and Design will be removed from
their respective Lions to be judged by a specialist Industry Craft Jury

Commenting on the 2018 Festival, Philip Thomas, CEO, Ascential Events said, “This is
an especially important launch for us. We have spent a lot of time talking to the
relevant people to make sure the Festival is not only as aspirational as possible, but to
also ensure the sentiment behind the Festival is fundamentally founded on the work
and those behind it. We have held lengthy discussions in order to curate an updated
Festival that puts the creative content back at the heart of Cannes Lions.”

Following on from conversations with the City of Cannes, the first in a series of
exclusive benefit packages for Festival attendees has also been unveiled. Alongside
capped taxi fares and expanded free Wi-Fi facilities along the Croisette, hotel prices
will be frozen for 2018, and fixed-price menus will be on offer exclusively for Festival
badge holders at more than 50 restaurants.

Speaking about the new benefits package, Jose Papa, managing director, Cannes
Lions commented, “Our customers made it clear that they had a significant issue with
the affordability of the city of Cannes, and we shared this feedback with our city
partners. The response from the city, and from the Mayor David Lisnard’s office has
been fantastic. These new delegate benefits make it possible for attendees to budget
for the Festival more accurately and effectively, with genuine money-saving
measures.’

Next year’s Festival also marks the introduction of a new initiative aimed at nurturing
global young talent across the industry. One Young Lions delegate pass will be given
free to every office which entered more than 15 entries at the 2017 Festival, totalling
over 650 free places for the Festival in 2018.

Commenting on the Young Lions scheme, Papa said, “As representatives of the future
of the industry, it’s vital that young creatives get to experience Cannes Lions and can
take advantage of all the learning, inspiration and networking on offer. This new
Young Lions scheme will welcome a new generation of young creatives to the Festival,
while at the same time recognising the agencies and creative businesses who enter
the awards.’

Throughout the 5 days of the Festival the City of Cannes will play host to the best
creative work and awards shows as they spread beyond the Palais. Submissions and
award winners will be displayed on screens on the beach and around Cannes, creating
a much bigger role for the work in the overall Festival experience.

Next year’s Festival will also mark the first time that every awards show will be
available to view for free on all major platforms. As usual, all winning work will be
published on the Cannes Lions site.

Speaking to the impact of the plans for the 2018 Festival, Thomas said, “Change has
always been part of Cannes Lions and the innovations we’re introducing for 2018
mark an exciting new phase in the story of the Festival. Some of the effects from
these changes will be felt immediately, while others represent the start of a longer
transitional journey. But what they all have in common is that they refocus the
festival and ensure that Cannes Lions continues to be the leading global event for the
world’s creative communications industries for many years to come.’

Passes are already available to purchase through the Cannes website.

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