Avid enters into multiyear enterprise agreement with Viacom


Avid, a leading global media technology provider for the creation, distribution and
monetisation of media assets for global media organisations, enterprise users and
individual creative professionals, recently announced a multiyear enterprise
agreement with global entertainment company Viacom to enhance its worldwide
production infrastructure on Avid’s MediaCentral platform. The industry’s most open,
tightly integrated and efficient platform, designed for media will enhance
collaboration, and increase efficiency and productivity, while introducing new
economies of scale, and a path to the cloud for Viacom’s operations, starting with the
deployment of Media Composer | Cloud Remote, which enables editors to remotely
connect and collaborate with teams no matter where they’re located.

Viacom is home to premier global media brands that create television programmes,
motion pictures, games, consumer products, live events and other entertainment
content for audiences in more than 180 countries. Its media networks reach over 3.9
billion cumulative television subscribers globally. The company plans to invest in
Avid’s comprehensive tools and workflow solutions to create, manage, deliver and
optimize media content.

“Viacom is the latest member of Avid’s growing community of preeminent customers
to adopt a single platform approach and an easily scalable virtualised workflow across
its brands,’ said Avid president Jeff Rosica. “Avid’s unifying platform and solutions
enable Viacom to navigate the dramatically changing media environment and deliver a
consistent and higher-value product while finding a new means to control operating
With this enterprise-wide agreement, MediaCentral will support Viacom brands
including Paramount, Nickelodeon, BET Networks and CMT in Los Angeles, New York,
Nashville and Miami, as well as Viacom International Networks. By working with
Viacom to deploy a common platform, and deliver enterprise-wide service and support
programs, Avid is helping create financial models that deliver stronger return on
investment. Defined technology upgrades and refresh cycles will enable Viacom to
optimise content across all facilities.

“Avid’s approach to enterprise-wide technology deployments and market-leading
creative solutions align perfectly with our long-term strategic goals,’ said David Kline,
chief technology officer, Viacom. “This agreement will enable Viacom to increase the
value and benefits from our technology investments, which are essential in today’s
rapidly changing market.’