Our world is Red! The eFamily of channels has realigned its visual identity to that of
the e.tv mother brand. Where previously, each channel was represented by a different
colour, all the e channels are now clearly one family.
The channels, e.tv, eExtra, eMovies, eMovies Extra and eToonz, each offer something
different for all audiences across South Africa, but with one identity, under the iconic
The campaign recently kicked off on-air with the campaign message: ‘Five Channels.
One Colour. Unlimited Entertainment.’ This message speaks to the variety of content
on offer and emphasises the eFamily of channels as an entertainment destination for
all viewers. With a revamped content strategy and channel positioning, the e family is
home to many more South Africans as all the e channels are now available on DStv,
as well as OpenView HD. e.tv retains its strong position in the free-to-air market.
“As a multi-platform offering, the eFamily of channels brings our viewers a variety of
choice as each channel is clearly defined and is dedicated to delivering highly-
entertaining content. The eFamily of channels are available on both DStv and
OpenView HD. We are maintaining a strong free-to-air platform and offering only the
highest quality and most talked-about shows,’ says Marlon Davids, MD of e.tv. Davids
adds: ‘We, as a family of channels, strive to offer the best entertainment that
resonates with all of our viewers. Our world is now red and we want all viewers to be
a part of it.”
Watch the promo below:
The new summer campaign reflects a world of high quality and premium
entertainment on the eFamily of channels, showcasing everything from movies and
series to dramas, soapies, kids, lifestyle content – and much more.