VUBIQUITY to partner with Cell C in new VOD and linear entertainment service


VUBIQUITY, a leading global provider of premium content and marketing services, has
signed a three-year deal with South African Cellular Operator Cell C, to provide new
and exclusive content and entertainment services throughout South Africa.

The deal encompasses a substantial linear channel entertainment bundle provided to
Cell C via VUBIQUITY and their partners. The deal also covers the licensing and
distribution of video-on-demand (VOD) content covering SVOD, TVOD and the latest
EST catalogues.

The new content offering, called black, from Cell C will be available to anyone across
any network in
South Africa.

VUBIQUITY’s partnership with Cell C is currently the only solution of its kind and a
true market-leader in terms of scope. VUBIQUITY will be providing a mix of premium
linear and VOD content across all genres including premium international content,
local content, Bollywood and Nollywood, and content from across the African

Adam Poulter, managing director at VUBIQUITY International, said: “We are absolutely
delighted to be working with Cell C on this important and exciting new venture. The
African video market – which is predominantly mobile-first – is constantly changing
and adapting, with current forecasts suggesting there are already over one billion
mobile connections in Africa today. We are proud to be right at the centre of this
growth, offering unique and innovative video propositions for our global customer
base. Our partnership with Cell C is an extremely exciting milestone for us as an
organisation, and one we hope to be a part of for many years to come.’